Free tools·Hard Truth Library

Ecommerce calculators

Free tools for the numbers that decide whether an online store makes money. Pick one, type in your own numbers, get the answer.

Ads

• ROAS calculatorWhat your ads bring back per dollar, and the profit left after them.
• Break-even ROAS calculatorThe lowest ROAS that still pays for the order and the ad.
• MER calculatorAll ad spend against all revenue, and the MER you need to break even.
• CAC calculatorYour real cost to get a new customer, and the most you can pay.

Margin and price

• Gross margin calculatorYour margin after product cost, shipping and card fees.
• Contribution margin calculatorWhat each order leaves after every cost, ads included.
• Markup calculatorPrice, profit and margin from your cost and markup.
• Product pricing calculatorThe price to charge for the margin you want.

Customers and growth

• Customer lifetime value calculatorWhat a customer is worth over time, and your LTV:CAC.
• CAC payback period calculatorHow many months until a new customer pays back their cost.
• Break-even calculatorOrders a month it takes to cover your fixed costs.